Client-facing
Your people get a slick, branded experience in their pocket — your name on it, not ours. It makes a small operation look serious.
Custom apps
Your business deserves its own app.
Not a template. Not someone else's platform with your logo bolted on. A custom app built around exactly how your business runs — and the people you look after. Coaches, clubs, studios, services, communities… if you can describe how it works, we can build it.
Why a business gets its own app
Client-facing. Time-saving. Organised.
Three reasons it's worth having your own — not a website, not a spreadsheet, not five apps that don't talk to each other.
Time-saving
The admin, reports and follow-ups run themselves. The repetitive work that eats your week is handed to the app.
Organised
Everyone and everything in one place — who's active, who's slipping, what's due — instead of scattered across tools and your memory.
What's inside a custom build
Built around your business — top to bottom.
Here's what a custom app can do. Every piece is tailored to how you work. The examples below lean on coaching because that's where we've built most so far — but the same engine fits whatever you run: a club, a studio, a service, a community, a membership.
● Best for most coaches
A private app (PWA)
Lower cost · live in days
- Installs straight from a link — "add to home screen"
- No app store, no review, no yearly fee
- Updates instantly — change it, it's live
- Perfect for members-only apps and communities
● When you need public reach
A public store app
More cost · Apple App Store + Google Play
- Listed and discoverable — "download our app"
- Full native features and reliable push
- Yearly developer fees + store review
- More to build and maintain over time
Most coaches don't need a public listing — a private app does everything your members need, for a fraction of the cost and hassle. We'll tell you straight which one you actually need, and only build the store version if it earns its keep.
What your members get — in their pocket
What you run it all from — the coach dashboard
Coach Studio
Search clients…
SM
Dashboard
Clients
Check-ins
Messages
Plans
Payments
+ New client
Good morning, Sam
Tue 27 JunActive members
38
↑ 12% this month
Check-ins / wk
31
↑ 8%
Retention
92%
↑ 3%
Monthly revenue
£2,840
↑ 15%
Engagement — last 8 weeksavg 84%
Your roster38 active
ClientEngagementStatusLast seen
JM
Jordan M.
Strength · 3×/wk
On track2h ago
PK
Priya K.
Fat loss · 4×/wk
On tracktoday
LR
Liam R.
Hypertrophy
Slipping3d ago
AB
Aisha B.
Marathon prep
On track1d ago
TW
Tom W.
General fitness
At risk9d ago
What the big apps still get wrong
It's your app — not theirs with your name on it.
Your logo, your colours, your design, your content. Members open your brand, not a generic platform everyone else uses. And because we build it from scratch, you get the things the off-the-shelf apps still don't.
- A coach side that actually works on your phoneMost apps still make you open a laptop to run admin.
- AI that flags who's about to drop off — and nudges them for youThe thing the big apps make you chase by hand, every week.
- A real community, not a dusty forumSocial accountability is what keeps members paying.
- Works on every phone — no "iPhone only"Some big names still lock out every Android user.
- Flat, fair pricing — never charged per clientYour bill doesn't balloon every time you sign someone new.
What your app could do
A taste of what's possible — and we've already built every one of these. Mock-ups here, but the capability is real.
JMIN YOUR VOICE
Jordan M.
Monthly progress · June
Sessions completed18 / 20
Weight−4.2kg ↓
Avg effort8.4 / 10
"Strong month, Jordan — consistency was your win. Bench is up 5kg and your effort held even on the heavy weeks. Next block we push lower-body volume…"
● AI drafted — awaiting your approvalApprove & send
Automated · on brand
Progress reports that write themselves
Every client's data turns into a polished, on-brand report — drafted automatically in your tone of voice. You don't write a word. You proof-read, tap approve, and it lands straight in their app.
Hours of writing → two minutes of approving.
THIS WEEK'S CHALLENGE
10,000 steps a day
32 members joined · 4 days left
1Priya K.6/7 days · 4,820
2Jordan M.6/7 · 4,510
3Aisha B.5/7 · 4,190
4You5/7 · 3,760
Engagement · competition
Weekly challenges they actually compete in
Set a challenge for the week — steps, sessions, a new PB. Members join, climb the leaderboard and cheer each other on. The competition does your motivating for you.
The thing that keeps members showing up.
AB
Aisha completed Upper Body · Push
123
JM
Jordan hit a new PB — 100kg squat
247
PK
Priya is on a 14-day streak
185
Tom hasn't checked in for 9 days — losing momentum.Send nudge
Community · accountability
A community that keeps them paying
Likes, comments and a real feed where wins get celebrated — plus AI that quietly spots who's gone quiet and prompts you to reach out before they cancel.
Spot the drop-off before it happens.
Hours back, weekly
Check-ins, plans and messages run in one place — not across texts, spreadsheets and your evenings.
More engagement
A tap to check in beats "did you do it?" texts. Members show up more when it's easy.
Better retention
People stay where they see progress. Streaks, history and a coach in their pocket keep them in.
One place to run it all
Your whole roster on one screen — who's flying, who's slipping, who needs a nudge today.
Apps we've built
Performance-coaching academy
Companion app · live
Members log check-ins, get AI-assisted feedback and track their season. The coach runs the whole roster from one console.
● In the real world nowLearning & community app
Installable web app · in build
Weekly lessons, a community feed and membership tiers — installable on any phone, no app store needed.
● In buildScreens shown are representative of the build. Full case studies with real screens as each one goes live.
Designed around your field — not one-size-fits-all
A few concepts for different kinds of business. Yours is custom-designed to exactly how you work — your brand, your data, your features. These show the range; they're not templates.
Concept mock-ups with sample data — not live products. Your build is shaped around your niche.
Priced like a tool you'd keep — not a per-seat tax
The big apps charge you per client — the more you grow, the more you pay, and it's still their name on your app. Yours is one flat price, however many clients you have, and it's yours top to bottom. Most businesses already spend £150+/mo across five tools this replaces.
The big apps · per client
£20 → £100+ as you add clients
And their brand on your app.
Your app · flat
One price — any number of clients
And it's yours, top to bottom.
Your own app
from £49/mo
Likely less than you already pay, per seat.
- Your logo, brand & design
- Check-ins, plans & progress
- Flat price, any number of clients
- Hosting, updates & support
Built for your field
from £89/mo
An app made for what you do — not generic fitness.
- Everything in Your own app
- Designed around your niche
- AI reports in your voice
- Community, challenges & automations
Platform
from £149/mo
One flat fee beats per-seat at scale.
- Multi-coach or multi-location
- Each coach: own brand & clients
- Your own white-label platform
- Built to grow with you
Replaces your scheduler + payments + client portal + course tool + emailer — typically £150–250/mo. Want it on the Apple / Google stores? Added as an upgrade when you actually need it. Smaller one-off builds from £75.
Got an idea?
Tell us what you're thinking.
We take on a handful of builds at a time, and we only say yes to ones we know we can make excellent. Book a free 15-minute call — we'll tell you straight whether an app is right for you, and what it'd take.