What a Website Rebuild Actually Costs in 2026 (And What Changes the Price)

Go to ten agency websites and ask "how much does a website cost" and you'll get ten versions of the same non-answer: "get in touch for a bespoke quote." No numbers. No ranges. Just a form that funnels you into a sales call before anyone will tell you anything useful.

I get why agencies do it — pricing is genuinely a "it depends" answer, and nobody wants to commit to a number that turns out wrong. But if you're a business owner trying to work out whether a rebuild is even worth budgeting for this year, "it depends" isn't help. It's a wall.

So here's the honest version: what actually moves the price, and roughly what you should expect to pay depending on what you need.

Why there's no single price

A website isn't one thing. "Rebuild my site" could mean swapping out five tired pages for something that looks current, or it could mean building a booking system, a client login, and a payment flow from nothing. Same phrase, completely different jobs.

The number moves on a handful of specific things — not vague "complexity," actual concrete factors:

• How many pages. A one-page site for a tradesperson or a single-service business is a different build to a multi-page site with separate pages for services, team, case studies, and locations.
• Whether there's booking or payment logic. A contact form is simple. A live booking calendar, a payment gateway, or a client portal is software, not a page — and it's priced and built differently.
• Whether the content already exists. If you've already got decent copy, photos, and a clear idea of what goes where, that's most of the work done. If we're starting from a blank page and writing everything from scratch, that's extra time on top.
• From-scratch build vs. like-for-like rebuild. Rebuilding what you've already got — same pages, same structure, just done properly this time — is quicker than designing something new from the ground up.
• What happens after launch. Hosting, security updates, and someone to call when something breaks aren't optional extras you can ignore — they're part of what you're actually paying for, whether it's itemised or not.

Roughly what things cost

I'd rather give you real numbers than make you guess:

• Hand-built website — from £400. One page or several — a single clean page for a service business that just needs to say who you are and how to get in touch, or a full multi-page rebuild with real structure behind it. We look at what you actually need first, then give you one price, not a menu of tiers.
• Booking, logins, payments and automation — from around £500 on top of the build. This is the bracket you're in once the site has to behave like software rather than a brochure. Budget for aftercare too: keeping a site of that kind alive, secure and current runs somewhere between £99 a year for hosting alone and £85 a month if it changes constantly (£50 a month is where most sites sit).
• Free website — £0. If you're not sure which of the above you actually need, this is the cheapest way to find out. Send your site or your Instagram and we'll rebuild your main page properly and send it over as a link — free — with a short note on what we changed and why. Then you're deciding from something real rather than a description.

Those are starting points, not ceilings — a from-scratch multi-page build with no existing content and a booking system attached will land higher than a like-for-like rebuild of a site that already has decent copy. But that's the honest range, and it's driven by the factors above, not by how the conversation goes.

Why the cheapest quote isn't the same as the best value

This isn't a scare story about dodgy web designers. It's simpler than that. A cheap one-off build with no ongoing care is a different product to a build that includes hosting, security updates, and someone who actually answers when you email them.

Most small business sites don't fail dramatically. They fail quietly — a plugin goes out of date, a form stops sending, a page loads slowly on someone's phone, and nobody notices until a customer mentions it three months later, if they mention it at all. Nobody complains. They just go elsewhere.

So when you're comparing two quotes, ask what happens after the site goes live. Who's updating it? Who's watching for it breaking? Who do you call when it does? A lower price that doesn't answer those questions isn't actually cheaper — it's just a bill you'll pay later, at a worse time, probably as an emergency.

Where to go from here

If you want to see the full pricing without a call, it's all laid out at aiorca.co.uk/pricing.html — no gated form, just the numbers.

If you want to see it rather than read about it: send us your website — or just your Instagram — and we'll rebuild your main page properly and send it over as a link. Free, no call, nothing to book. You get the new page and a short note on what we changed and why, so you can judge the thinking as well as the result. Get my free website here.

If you'd rather talk it through than read it, there's a free 15-minute call too.