Insights · 16 posts

Straight answers, written down.

No-fluff writing on websites, booking systems and automation for small businesses — what costs you customers, what it should cost to fix, and what’s worth fixing first.

  • Checklist
  • Conversion
  • Guide
  • Search
  • Sector
  • Upkeep

Earlier

The rest of the shelf.

Search, conversion, upkeep and the honest maths on builders. Each one is something a client asked us first.

Search6 min read

Why is my website not showing up on Google?

Seven things that keep a self-built site out of search results, and how to check each one yourself.

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Search7 min read

Will I lose my Google ranking if I redesign my website?

What actually carries your rankings through a rebuild, and the simple steps that keep them.

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Conversion6 min read

Website gets traffic but no enquiries? Here’s what’s going wrong

Visitors but no enquiries usually means your site has no route through it. Here’s how to audit yours today.

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Sector6 min read

What a personal trainer’s website actually needs to do

Your PT site has one job: turn a stranger into an enquiry. Here’s what helps, and what gets in the way.

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Search6 min read

Is SEO included in web design? The honest answer

What should already be in your build, what is genuinely ongoing work, and how to tell which you’re paying for.

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Upkeep6 min read

Website contact form not sending emails: the silent failures

Forms that stop sending, dead links, expired certificates, and a ten-minute monthly check to catch them.

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Conversion3 min read

5 signs your website is quietly costing you customers

Most small business sites lose customers quietly — nobody complains, they just don’t book. Here’s what to check.

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Guide4 min read

Wix or Squarespace vs a hand-built website: what actually matters

Builders are the right call for some businesses. Here’s honestly where they start costing you.

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Sector3 min read

Why coaches need a booking system, not just a website

A website is a brochure. Running your whole client relationship through five disconnected tools is a different problem.

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Guide3 min read

The real cost of “free” website builders nobody tells you about

The tool is free. Running a real business on it usually isn’t. Here’s where the money actually goes.

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Guide4 min read

What a website rebuild actually costs in 2026 (and what changes the price)

No “get a quote” runaround — what actually moves the number, and real prices.

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