Custom websites
Hand-coded, bespoke and fast. No Wix, no WordPress, no page-builder bloat — no lock-in and nothing slowing you down.
For service businesses · 2–3 builds a month
Websites and systems that get your business booked out.
I build service businesses a hand-built website and follow-up system that turns visitors into booked clients — done for you, live in 14 days, and you don't pay the balance until you love it. No agency, no jargon, no lock-in.
50% deposit to start · live in 14 days or your deposit's refunded · balance only when you're happy.
Free · no call · the easy first step
Get a free instant audit of your online setup.
Drop in your website and Instagram. We'll send back a straight read — what a customer actually sees, the 2–3 biggest gaps costing you enquiries, and one quick win you can do yourself. No pitch, no call required.
Want the full picture?
The Full Audit — every gap, prioritised, with the plan to fix it.
The free read flags your top gaps. The Full Audit is a complete, done-for-you review of your website, SEO, socials and automation — what's quietly costing you customers, in priority order, with a clear plan and what each fix would take.
Food for thought
A few numbers worth sitting with.
Not to scare you — to show where the easy wins are hiding. None of this is your fault; the tools changed faster than anyone had time to notice.
~33%
of UK SMEs are actively using AI today. The rest are the gap — and the opportunity.
British Chambers of Commerce, 2025
~33%
of the average owner's week goes on admin — invoicing, data entry, chasing.
Time etc small-business survey
53%
of mobile visitors leave a site that takes over 3 seconds to load. Silently.
Google, The Need for Mobile Speed
~30%
of working time can be handed back once routine tasks are automated.
McKinsey
2×
the revenue per employee earned by digitally advanced small businesses.
Deloitte, Connecting Small Businesses
Sound familiar?
If your week looks like this, you're exactly who we're built for.
- You type the same information into more than one place by hand.
- Your website is a few years old, slow, or doesn't reflect what you do now.
- Invoicing, scheduling, chasing and data entry eat hours you'll never bill for.
- "AI" sounds useful but you've never had time to work out where it fits.
- Your branding looks different on every platform a customer finds you.
- Enquiries occasionally slip through because the follow-up is all manual.
Here's the part most people miss
The businesses pulling ahead didn't get smarter or richer. They just stopped spending their week on work software now does faster, cheaper and without mistakes.
The tools got genuinely good — quietly, and fast. That's the whole gap. And a gap is the easiest kind of problem to close, because the hard part is already built. Someone just has to fit it to your business.
That's the whole job. We find the work that shouldn't be done by a human anymore, hand it to software, and show you how it runs — so you get your two days back and your business looks the part while you're at it.
See it, don't just read it
Most agencies tell you what they'd build. Here, you can play with it.
Three little demos, running live in your browser right now — built the same way we'd build yours.
Demo 01 · Automation
Watch a lead get handled while you sleep.
An enquiry lands at 11:47pm. You're asleep. Hit play and watch what a wired-up business does without you.
Enquiry arrives
New message from your website form
11:47pm
AI replies in your voice
Answers the question, offers a slot
11:47pm · 8s later
Booking confirmed
Slot taken, synced to your calendar
11:49pm
Added to your CRM
Contact + notes logged, no typing
11:49pm
Reminder scheduled
Fires the morning of, kills the no-show
sent 8:00am
Enquiries11:47pm
New enquiry
Hi, do you take bookings for Saturday? What are your prices?Auto-reply · your voice
You did nothing. You woke up to a booking in the calendar.
Or trigger it for real ↓
Demo 02 · AI integration
The same enquiry — generic AI vs your voice.
Off-the-shelf AI sounds like a robot. We lock it to how you actually talk. Flip the switch and watch the difference.
“Hi — do you have anything for a beginner? Bit nervous about it being too advanced for me.”
Demo 03 · Web build
Move across it — see what "hand-built" really buys you.
Move your mouse across the image (drag on mobile). Left: the old, slow, template site. Right: hand-coded and fast.
After · hand-built
Get started
Before · page-builder
★ BIG SALE!! CLICK HERE ★x
submit
← move across the image →
60-second check
How far behind is your business — really?
Six honest questions. No email, no catch. You'll get a straight read at the end.
1. Do you (or your team) re-type the same information into more than one place by hand?
2. How old is your website — and was it built mobile-first?
3. How much of your week goes on admin you'd happily never do again?
4. Have you actually put AI to work (beyond the odd ChatGPT question)?
5. Is your branding consistent everywhere a customer finds you?
6. Do enquiries or follow-ups ever slip because it's all manual?
0 of 6 answered
It starts with your website
Your website is the engine. Here's everything we build around it.
Every AI ORCA build starts with a website engineered to book clients. Once that engine's running, we add the pieces that compound it — automation, AI, brand and more — all built by hand and run for you.
Business automation
We map the repetitive manual work and hand it to Make.com and n8n. You stop doing the boring bits — the system does them, every time.
AI integration
Claude and the OpenAI API wired into your real workflow — drafting, sorting, answering, summarising. Useful AI, not a gimmick.
Client apps
Your own branded app — installable in a tap, no app store. Check-ins, content, community and payments in one place your clients actually use.
Rebrands
Logo, visual identity, tone of voice and a consistent look across everything you put out — so you're recognised, not forgotten.
Digital transformation
All of the above, end to end. The full upgrade for a business ready to stop falling behind and start using its tools properly.
Sales funnels & flow
A clear path from stranger to customer — landing pages, lead capture and automatic follow-up — so interest turns into booked work instead of going cold.
SEO & getting found
Show up when people search for what you do. On-page SEO, Google Business and content that brings visitors you didn't have to pay for in ads.
What we're building right now
Real work, in the open.
We're early and we'd rather show you what's on the bench than pretend otherwise. Here's what's live and what's in build.
360 Performance Academy
Mental-performance coaching
A full rebuild — brand, hand-built site, Make automations, an AI reporting engine in the coach's own voice, and a companion app members log into.
A wellbeing practitioner brand
Wellbeing · client work
Brand and website with the client journey designed in — enquiries become bookings without the back-and-forth. Launching soon.
A language-learning product
Education · own product
An installable web app — weekly lessons, a community feed and tiers. The kind of build most agencies won't touch for a small team.
Client names shown with permission. Full case studies as each one goes live.
A specialism most agencies skip
Your own app — your brand, your clients, everything in one place.
For online coaches, trainers and any expert with a roster. Most run their whole business across five or six tools — a scheduler, payments, a client portal, a course platform, email — none of which talk to each other. We replace the lot with one app that's yours: built for your world, designed to save you time and keep clients engaged. We've built it for mental-performance coaching and analytics tracking — the same engine fits fitness, nutrition, tutoring, sport and more.
● Best for most coaches
A private app (PWA)
Lower cost · live in days
- Installs straight from a link — "add to home screen"
- No app store, no review, no yearly fee
- Updates instantly — change it, it's live
- Perfect for members-only apps and communities
● When you need public reach
A public store app
More cost · Apple App Store + Google Play
- Listed and discoverable — "download our app"
- Full native features and reliable push
- Yearly developer fees + store review
- More to build and maintain over time
Most coaches don't need a public listing — a private app does everything your members need, for a fraction of the cost and hassle. We'll tell you straight which one you actually need, and only build the store version if it earns its keep.
What your members get — in their pocket
What you run it all from — the coach dashboard
Coach Studio
Search clients…
SM
Dashboard
Clients
Check-ins
Messages
Plans
Payments
+ New client
Good morning, Sam
Tue 27 JunActive members
38
↑ 12% this month
Check-ins / wk
31
↑ 8%
Retention
92%
↑ 3%
Monthly revenue
£2,840
↑ 15%
Engagement — last 8 weeksavg 84%
Your roster38 active
ClientEngagementStatusLast seen
JM
Jordan M.
Strength · 3×/wk
On track2h ago
PK
Priya K.
Fat loss · 4×/wk
On tracktoday
LR
Liam R.
Hypertrophy
Slipping3d ago
AB
Aisha B.
Marathon prep
On track1d ago
TW
Tom W.
General fitness
At risk9d ago
What the big apps still get wrong
It's your app — not theirs with your name on it.
Your logo, your colours, your design, your content. Members open your brand, not a generic platform everyone else uses. And because we build it from scratch, you get the things the off-the-shelf apps still don't.
- A coach side that actually works on your phoneMost apps still make you open a laptop to run admin.
- AI that flags who's about to drop off — and nudges them for youThe thing the big apps make you chase by hand, every week.
- A real community, not a dusty forumSocial accountability is what keeps members paying.
- Works on every phone — no "iPhone only"Some big names still lock out every Android user.
- Flat, fair pricing — never charged per clientYour bill doesn't balloon every time you sign someone new.
What your app could do
A taste of what's possible — and we've already built every one of these. Mock-ups here, but the capability is real.
JMIN YOUR VOICE
Jordan M.
Monthly progress · June
Sessions completed18 / 20
Weight−4.2kg ↓
Avg effort8.4 / 10
"Strong month, Jordan — consistency was your win. Bench is up 5kg and your effort held even on the heavy weeks. Next block we push lower-body volume…"
● AI drafted — awaiting your approvalApprove & send
Automated · on brand
Progress reports that write themselves
Every client's data turns into a polished, on-brand report — drafted automatically in your tone of voice. You don't write a word. You proof-read, tap approve, and it lands straight in their app.
Hours of writing → two minutes of approving.
THIS WEEK'S CHALLENGE
10,000 steps a day
32 members joined · 4 days left
1Priya K.6/7 days · 4,820
2Jordan M.6/7 · 4,510
3Aisha B.5/7 · 4,190
4You5/7 · 3,760
Engagement · competition
Weekly challenges they actually compete in
Set a challenge for the week — steps, sessions, a new PB. Members join, climb the leaderboard and cheer each other on. The competition does your motivating for you.
The thing that keeps members showing up.
AB
Aisha completed Upper Body · Push
123
JM
Jordan hit a new PB — 100kg squat
247
PK
Priya is on a 14-day streak
185
Tom hasn't checked in for 9 days — losing momentum.Send nudge
Community · accountability
A community that keeps them paying
Likes, comments and a real feed where wins get celebrated — plus AI that quietly spots who's gone quiet and prompts you to reach out before they cancel.
Spot the drop-off before it happens.
Hours back, weekly
Check-ins, plans and messages run in one place — not across texts, spreadsheets and your evenings.
More engagement
A tap to check in beats "did you do it?" texts. Members show up more when it's easy.
Better retention
People stay where they see progress. Streaks, history and a coach in their pocket keep them in.
One place to run it all
Your whole roster on one screen — who's flying, who's slipping, who needs a nudge today.
Apps we've built
Performance-coaching academy
Companion app · live
Members log check-ins, get AI-assisted feedback and track their season. The coach runs the whole roster from one console.
● In the real world nowLearning & community app
Installable web app · in build
Weekly lessons, a community feed and membership tiers — installable on any phone, no app store needed.
● In buildScreens shown are representative of the build. Full case studies with real screens as each one goes live.
Designed around your field — not one-size-fits-all
A few concepts for different kinds of business. Yours is custom-designed to exactly how you work — your brand, your data, your features. These show the range; they're not templates.
Concept mock-ups with sample data — not live products. Your build is shaped around your niche.
Priced like a tool you'd keep — not a per-seat tax
The big apps charge you per client — the more you grow, the more you pay, and it's still their name on your app. Yours is one flat price, however many clients you have, and it's yours top to bottom. Most coaches already spend £150+/mo across five tools this replaces.
The big apps · per client
£20 → £100+ as you add clients
And their brand on your app.
Your app · flat
One price — any number of clients
And it's yours, top to bottom.
Your own app
from £49/mo
Likely less than you already pay, per seat.
- Your logo, brand & design
- Check-ins, plans & progress
- Flat price, any number of clients
- Hosting, updates & support
Built for your field
from £89/mo
An app made for what you do — not generic fitness.
- Everything in Your own app
- Designed around your niche
- AI reports in your voice
- Community, challenges & automations
Platform
from £149/mo
One flat fee beats per-seat at scale.
- Multi-coach or multi-location
- Each coach: own brand & clients
- Your own white-label platform
- Built to grow with you
Replaces your scheduler + payments + client portal + course tool + emailer — typically £150–250/mo. Want it on the Apple / Google stores? Added as an upgrade when you actually need it. Smaller one-off builds from £75.
The risk is mine, not yours
You don't pay the balance until you love it.
Half to start, half when it's live and you're happy — and if it's not live in 14 days, your deposit comes straight back. I take on a handful of builds at a time so each one gets my full attention. That's why I can back it like this.
One flagship offer
One build that turns your online setup into a booking machine.
No menu, no "request a quote" runaround. One thing, done properly — everything you need to turn attention into booked clients.
from £2,400
Live in 14 days · done for you · balance only when you love it.
- Hand-built website, built around one clear "book" button
- Booking + enquiry system (instant reply, chaser, reminders)
- Brand tidy-up
- AI assistant in your voice
- Full "how it runs" handover
- Bonus: social mini-audit + 60-day launch support
Everything above — £3,749 of work, done for you.
See what's included →Founding rates on the next few builds · every build includes ongoing care from £50/mo (most choose Standard, £125/mo) · installable web apps from £800.
Why AI ORCA
We ship working things — and we tell you how they work.
We actually ship
Live sites and working automations, not endless decks and discovery calls. The job isn't done until it's running.
We teach the why
You'll understand what we built and why — so you're never dependent, in the dark, or held hostage by your own tools.
Hand-built, not templated
Websites coded by hand — faster, cleaner, fully bespoke, and yours to keep. No monthly platform tax, no lock-in.
AI-native
We build with AI every day, so we know where it genuinely helps your business — and where it's just hype to ignore.
Who you'll actually be working with
One operator. Your whole build.
"No agency, no account managers, no middlemen. The person who builds your site, automations and AI is the person you talk to."
I started AI ORCA on a simple belief: the tools big companies pay fortunes for should work just as well for the one-person business. Most owners I meet are running on none of it — not because they can't, but because no one's built it for them. That's the gap I close, properly, and I show you how it all runs so you're never in the dark.
— Euan Robertson, Founder · AI ORCA LTD · UK-registered, built remotely from Bangkok, serving businesses worldwide
Have a chat with me →How it works
Three steps, no jargon.
Step 01
Talk
A straight conversation about your business and where tech is holding you back. No charge, no jargon, no pressure.
Step 02
Plan & build
We scope the work, agree it clearly, and build it — website, automations, AI, branding, or the full package.
Step 03
Launch & support
It goes live, you understand it, and we're there as you grow. The upgrade sticks because you know how it runs.
Get in touch
Ready to get your two days back?
What's a teardown?
A free 15-minute call where I look at your website, socials and how enquiries are handled — and tell you the 2–3 biggest gaps quietly costing you customers, plus one quick win you can do yourself. No pitch. Best if you've done the audit or check above and want a person to look at it with you.
Book a free 15-minute teardown and I'll show you, straight, where the biggest wins are hiding in your business — no pitch, no jargon. Or message me on WhatsApp.