It starts with your website
Your website is the engine. Here's everything we build around it.
Every AI ORCA build starts with a website engineered to book clients. Once that engine's running, we add the pieces that compound it — apps, automation, AI, brand and more — all built by hand and run for you.
What we build
Twelve things, one standard.
Hover or tap a row for the detail. Websites are where most businesses should start; the rest is what we add once the engine is running.
Hand-coded, bespoke and fast. No Wix, no WordPress, no page-builder bloat — no lock-in and nothing slowing you down. A year's hosting is in the price, and the files are yours.
What a website that actually sells looks like →When a website isn't enough — people need to log in, book, pay, track something, talk to each other or see their own data. Member communities with posts, groups and messaging; client portals; course and subscription platforms; the admin panel you run it from. Built to the way you already work, hosted for you, and yours — not rented from a platform that can change the rules. The coaching platform behind 360 Performance Academy is one of ours.
Not sure whether you need a website or a platform? The difference, side by side →
See the 360 build →We've built full apps end to end — two coaching apps for 360, and our own language product — all three live on the App Store and Google Play. Most businesses should start with the website. Start with the website; add the home-screen app or the store apps when your customers need them. Tell us what you're building and we'll show you the route that fits.
See an app we built →Check-ins, content, community and payments in one place your clients actually use. Installs from a link straight onto their home screen, so there's no store listing to wait on and nothing for them to go and find.
Selling on the site you already have — a shop, a members' area, a course or a book — with the payment, the confirmation and the delivery wired up so nobody has to chase. Membership tiers on Ravela Thai run this way today.
See it live on Ravela →Same pricing as a new build: from £175, then care from £99 a year. We keep your addresses, redirect what moves and carry the words and photos over properly, so Google sees a better version of the same site — not a new one starting from zero. Mind Grace Therapy came off Wix this way.
See the Mind Grace rebuild →We map the repetitive manual work and hand it to Make.com and n8n. You stop doing the boring bits — the system does them, every time. Connected to the tools you already use, not a new one to learn.
Claude and the OpenAI API wired into your real workflow — drafting, sorting, answering, summarising. Useful AI, not a gimmick. AI drafts, sorts and summarises. A person signs off. Nothing goes live unseen.
A clear path from stranger to customer — landing pages, lead capture and automatic follow-up. A single funnel build is from £100–£150 depending on complexity, or from £85/mo run and optimised for you.
How a funnel works ↓On-page SEO, Google Business and content that brings visitors you didn't have to pay for in ads. The basics are in every build; the monthly work is Found, from £39 a month.
Take the 10-second invisibility test →Logo, visual identity, tone of voice and a consistent look across everything you put out — the site, the socials, the paperwork — so you're recognised, not forgotten.
See a rebrand, start to finish →The full upgrade for a business ready to stop falling behind and start using its tools properly — website, apps, automation, AI and brand, built as one system and run for you.
The full build, in one case study →How we work
Four steps. No black box.
- 01
Diagnose
We go through what you already have out there — your site, your socials, your reviews — and find where enquiries are leaking.
- 02
Design
We rebuild a few of your pages properly and send them over as a link, with a short note on what we changed and why.
- 03
Build
Hand-coded and fast — no Wix, no WordPress, no page-builder bloat — agreed up front before anything is built. Live in under a week, depending on the build.
- 04
Run
We run it for you so it never drifts, and show you exactly how it all runs so you're never in the dark.
Always in the price
What's included in every website.
Not an upgrade, not an add-on. If we build it, this is in it — at every price.
- Hosting for a year, SSL and daily backups — in the price, not bolted on
- On-page SEO — titles, descriptions, headings and a sitemap Google can read
- Google Business set-up help, so the listing tells the same story as the site
- Analytics, so you can see who landed and what they did
- Mobile-first — built for the phone your customers are actually on
- An editor for the bits that change, where your site needs one
- An enquiry form wired straight to your inbox
- No page builder underneath it — hand-coded, fast, nothing slowing you down
- You own it — on your domain, files in your hands, no lock-in
The bit most websites are missing
A pretty website doesn't sell. A funnel does.
A funnel is the path from "just found you" to "just paid you" — and most small-business sites don't have one. Visitors land, look, and leave with nothing captured. We build the flow that turns them into booked, paying customers instead.
- Step 1 · Attract
Get the right eyes on you
A landing page built around one clear offer — no clutter, one obvious next step, made to convert the traffic you're already getting.
- Step 2 · Capture
Never lose a lead again
Forms, lead magnets and instant auto-replies that grab the enquiry the moment interest is highest — day or night.
- Step 3 · Convert
Turn interest into income
An automated email and follow-up sequence that nurtures, handles objections and books the sale while you get on with the work.
Single funnel build — landing page + email sequence + automation — from £100–£150, depending on complexity. Prefer it run and optimised for you? From £85/mo managed, with audience-interest tracking built in so you can target what's actually engaging.
See your business rebuilt — free →Automation · what it looks like
An enquiry lands at 11:47pm. You're asleep.
This is what a wired-up business does without you — the same chain we build for clients, step by step. You did nothing. You woke up to a booking in the calendar.
- 11:47pmEnquiry arrives
New message from your website form: "Hi, do you take bookings for Saturday? What are your prices?"
- 11:47pm · 8s laterA reply goes out in your voice
Answers the question, offers a slot. Drafted by AI, written the way you actually talk, from the answers you've already approved.
- 11:49pmBooking confirmed
Slot taken, synced to your calendar.
- 11:49pmAdded to your records
Contact and notes logged. No typing.
- 8:00amReminder sent
Fires the morning of, and kills the no-show.
AI integration · the difference
The same enquiry — generic AI vs your voice.
Off-the-shelf AI sounds like a robot. We lock it to how you actually talk. Here's the same message answered both ways, for a one-to-one coach — an illustration, not a live demo.
"Hi — do you have anything for a beginner? Bit nervous about it being too advanced for me."
Generic AI off the shelf
Thank you for reaching out! We offer a comprehensive range of programmes suitable for all skill levels. Our beginner-friendly options are designed to accommodate newcomers. Please let us know if you have any further questions!
In your voice locked to how you talk
Not too advanced at all — most people start exactly where you are. First session is just the two of us going through where you're at, no pressure. Tuesday evening or Saturday morning suit? I'll hold one for you.
Web build · the same business, rebuilt
Drag the line across it.
Left: the old Buriram Monster Fishing site. Right: the hand-built rebuild — the real pages, not a mock-up.
Food for thought
A few numbers worth sitting with.
Not to scare you — to show where the easy wins are hiding. None of this is your fault; the tools changed faster than anyone had time to notice. Third-party figures, sources under each.
- ~33%
of UK SMEs are actively using AI today. The rest are the gap — and the opportunity.
British Chambers of Commerce, 2025 - ~33%
of the average owner's week goes on admin — invoicing, data entry, chasing.
Time etc small-business survey - 53%
of mobile visitors leave a site that takes over 3 seconds to load. Silently.
Google, The Need for Mobile Speed - ~30%
of working time can be handed back once routine tasks are automated.
McKinsey - 2×
the revenue per employee earned by digitally advanced small businesses.
Deloitte, Connecting Small Businesses
In their words
Real builds. Real clients.
Every build is hand-crafted, not templated — and we run it for you so it never drifts. The work below is live right now.
Four platforms, none of them talking. Now it's one system.
"Our players get a level of service I couldn't deliver on my own."
Stuart Robertson · Head Coach Case study →
The owner was answering the same questions, one message at a time.
"Now the site just does the selling for us."
Buriram Monster Fishing Case study →
A room full of people, and no way to reach any of them again.
"It actually brings them through the door."
Claire · The Healing Centre Case study →Get in touch
Ready to see it built?
We rebuild a few of your pages properly and send them over as a link — usually within a few days — with a short note on what we changed and why. No call, nothing to book, no pitch. Websites start from £175, all-in with a year's hosting included, agreed up front before anything starts.